Thunder visit the White House while on East Coast road trip

By Michael Kinney

When most NBA teams go on long road trips, their down time can provide a variety of things to do in different cities. Everything from shopping to going to the movies can be on the nightly agenda.

However, the Oklahoma City Thunder decided to be just a little different this week. In the middle of a three-game stretch on the East Coast, the Thunder made a special trip to visit the White House Tuesday.

Continue reading “Thunder visit the White House while on East Coast road trip”

Influencers take over City House for Thunder uniform reveal

By Michael Kinney

OKLAHOMA CITY– It has become a tradition in the NBA. Every year since the league showcases its Nike City Edition uniforms with all 32 teams releasing photos and videos on the same day. 

This year the City Edition uniforms, which are celebrating the 75th anniversary of the NBA, were publicly announced Oct. 25. 

However, the unveiling of the Thunder City Edition uniforms actually took place Oct. 28 at a spot in downtown Oklahoma City which they dubbed the City House. With a swimming pool and a view that provided a solid view of the city, it gave off a reality TV show feel.  

But what made the night even more interesting was who the Thunder invited to the event. Instead of the customary local media, the franchise went a different route. The City House was filled with influencers from around the metro. 

Social Media influencers at the OKC Thunder uniform reveal .

Those with sizable followings on social media were invited to get the first look at the uniforms. They were also told they couldn’t release any of the content until they were given the signal by the Thunder. 

According to Erin Lewis, director of Brand Influence and Brand Identity for the Thunder, they chose this method because they are looking to connect with a new, young and energetic audience who may have never been to a game before or even considered themselves sports fans. 

“This is an opportunity for us first and foremost to connect with a really important part of our fan base, a part of our local community in a really unique way, in a way that we think is really meaningful,” said Lewis. “But it’s also an opportunity for us to unveil a really important asset for us which is our city edition uniform and again to do it in a way that is unique and engaging and meaningful and in a new way. A way that we’ve never done so before.” 

Malcolm Tubbs, the Thunder MC, was the host of the evening. In leading up to the unveiling of the new uniforms, he first took the ensemble on a journey into the past.  

Each room in the house was set up to showcase past uniforms the Thunder have worn. From the original white, blue and orange combo from the team’s first season in Oklahoma City to the first years of alternate jerseys, which included the navy and white combination. 

As Tubbs announced the opening of each room, Chef Eric Smith simultaneously would put one of the four-course selections. They included Jerk Pork Tenderloin, Smoked Chilean Sea Bass Salad and a Chocolate Cake. 

Chef Eric Smith prepares the final meal of the evening at the Thunder City Edition uniform reveal.

Smith is the executive chef and managing partner at Pachinko Parlor, Disco Taco and the Crown Room. 

“I’m just trying to make sure we represent the Crown Room,” Smith said. “I want to make sure that they got a clear picture of what we do there, which is pairing offbeat cocktails with food and smells.” 

The final stop on the night was the unveiling of Oklahoma City’s new City Edition uniform. The white on white with gray trim is a complete departure from what the franchise and Nike had put forth before.  

Each of the elements on the uniforms are taken from previous years in the franchise’s short history. Those elements include the vertical OKC bar (2012 Alternate Uniforms), the short sash (2018 City Edition) and sound waves (2017 State uniforms). 

However, my favorite piece may be the belt buckle, which was worn by the very first Thunder summer league squad in 2008 and would go on to become the foundation of the team’s logo. 

“This is a unique uniform. It’s an opportunity to tell the story of our city and we’ve had a great history with our city edition uniforms,” Lewis said. “We always want to do something special and we’ve certainly had the opportunity whether it be telling the story of our Native American roots and heritage, whether it be telling the story of the bombing and connecting with the Oklahoma City National Museum Memorial. So we’ve had really rich stories to tell. This year is no different in that we have a special story to tell particularly because it’s connected to the NBA 75th anniversary.” 

Story & Photos: Michael Kinney Media

Oklahoma City Thunder arena renamed Paycom Center

By Michael Kinney

OKLAHOMA CITY– Outside of drafting a game-changing draft pick or landing a big-time free agent, the Oklahoma City Thunder had no bigger deal in front of them this summer than deciding who was going to put their name on the organization’s arena.

For the past 10 years, that job had been bestowed on Chesapeake Energy, an energy company based in Oklahoma City. But after financial issues forced the company to end its partnership this year, the Thunder didn’t have to wait too long or look too far to find a replacement.

Continue reading “Oklahoma City Thunder arena renamed Paycom Center”

Will the NBA return this season?

By Michael Kinney

On March 11, the Oklahoma City Thunder rang the Coronavirus alarm in the sports world. That night a visiting member of the Utah Jazz tested positive for COVID-19 and forced the game to be canceled.

From that moment on the NBA has been at a standstill. The season was suspended as the world dealt with the pandemic.

But that didn’t mean officials and owners weren’t looking for toward the point where they could restart the 2019-20 campaign and finish off the season in some manner.

“I just think it’s incumbent on the teams to really follow the lead of the league leadership in this situation because there’s not going to be a perfect solution.” Oklahoma City Vice President/General Manager Sam Presti said.  “In the event we are in a position to play again, obviously the health and wellness of staff, players, fans, everybody involved, that’s a decision that needs to be made way above anyone at a team level.”

Some of the options that have been talked about include playing in empty arenas without fans or shipping playoff teams off to Disney World to play a month-long tournament. It would be like their own bubble, with no contact from the outside world.

“Relative to coming back, whatever they provide to us, I know from our point of view, we’ll work with whatever it is as long as it’s been vetted by the league medical folks and everybody is working with the same schedule,” Presti said. “I can’t give you a perfect answer because I just don’t know. We’re in uncharted territory.”

Several of the league’s biggest stars have come out in recent weeks proclaiming they want to finish the season. They have included the likes of the Lakers’ LeBron James and Thunder guard Chris Paul.

“Saw some reports about execs and agents wanting to cancel season??? That’s absolutely not true,” James stated on his social media account. “Nobody I know saying anything like that. As soon as it’s safe we would like to finish our season. I’m ready and our team is ready. Nobody should be canceling anything.”

Publicly, everyone involved seems to be saying they want to play out the year. Right now, it’s the logistics, along with the safety, that has NBA officials stymied.

“We’re just not ready to set a date yet in terms of how long we can wait before we no longer would be able to continue this season,” NBA commissioner Adam Silver said. “I would just say everything is on the table, including potentially delaying the start of next season. We just need more information.”

When the season was shut down, there were still 259 regular season games left on the schedule. And while most playoff teams seemed to be set, there were still chances for franchises to fall out of contention. (Oklahoma City (40-24) is currently in fifth place in the Western Conference and just two and a half games out of third place.)

So, if the league decide whether to just restart the season in the playoffs, or allow the teams several games to prepare for the postseason.

None of these questions have been answered publicly yet. Or even if they will for sure finish the season. It’s still up in the air.

However, last week the NBA took a step closer when it announced that teams would be able to start opening its facilities for players to work out and shoot around. That is scheduled to begin May 8.

Oklahoma has been one of the more aggressive states in relaxing its shelter at home guidelines. THe state has already allowed gyms to reopen under certain restrictions.

That could be seen as an advantage for the Thunder in being able to get their players back on the practice court sooner.

Presti doesn’t necessarily see it that way.

“I don’t know that there are any advantages in this situation, and I don’t mean from a basketball standpoint; I just mean in general. And a big part of that is just because of the amount of uncertainty that everybody is working with,” Presti said. “I just — I don’t know that there’s an advantage. You can make the argument that coming back too soon is a disadvantage; know what I mean?”

Regardless, Presti doesn’t want to have to make any decisions on whether to start allowing his players back into the practice facilities until he is positive that they will be safe from contracting the COVID-19. And that may not come until after May 8.

“With respect to the May 8 date, what I can say is that the league has stated it’s a target date, and we’re still a week or so away from that before we even can get there,” Presti said. “And I think what we’ve all seen and lived through this experience is that things are changing like literally day by day. We’re evaluating that. I wouldn’t say that we’re committed to doing that. We have to work through that a little bit. We’re going to continue to speak with our players about that whole entire concept of coming back, but the league has given some flexibility, obviously, to the teams to determine what is best for them. And for us, we’re operating on the assumption that the league wouldn’t be permitting players and staff members back into facilities unless they felt it was absolutely safe.”

Michael Kinney Media

 

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