Influencers take over City House for Thunder uniform reveal

By Michael Kinney

OKLAHOMA CITY– It has become a tradition in the NBA. Every year since the league showcases its Nike City Edition uniforms with all 32 teams releasing photos and videos on the same day. 

This year the City Edition uniforms, which are celebrating the 75th anniversary of the NBA, were publicly announced Oct. 25. 

However, the unveiling of the Thunder City Edition uniforms actually took place Oct. 28 at a spot in downtown Oklahoma City which they dubbed the City House. With a swimming pool and a view that provided a solid view of the city, it gave off a reality TV show feel.  

But what made the night even more interesting was who the Thunder invited to the event. Instead of the customary local media, the franchise went a different route. The City House was filled with influencers from around the metro. 

Social Media influencers at the OKC Thunder uniform reveal .

Those with sizable followings on social media were invited to get the first look at the uniforms. They were also told they couldn’t release any of the content until they were given the signal by the Thunder. 

According to Erin Lewis, director of Brand Influence and Brand Identity for the Thunder, they chose this method because they are looking to connect with a new, young and energetic audience who may have never been to a game before or even considered themselves sports fans. 

“This is an opportunity for us first and foremost to connect with a really important part of our fan base, a part of our local community in a really unique way, in a way that we think is really meaningful,” said Lewis. “But it’s also an opportunity for us to unveil a really important asset for us which is our city edition uniform and again to do it in a way that is unique and engaging and meaningful and in a new way. A way that we’ve never done so before.” 

Malcolm Tubbs, the Thunder MC, was the host of the evening. In leading up to the unveiling of the new uniforms, he first took the ensemble on a journey into the past.  

Each room in the house was set up to showcase past uniforms the Thunder have worn. From the original white, blue and orange combo from the team’s first season in Oklahoma City to the first years of alternate jerseys, which included the navy and white combination. 

As Tubbs announced the opening of each room, Chef Eric Smith simultaneously would put one of the four-course selections. They included Jerk Pork Tenderloin, Smoked Chilean Sea Bass Salad and a Chocolate Cake. 

Chef Eric Smith prepares the final meal of the evening at the Thunder City Edition uniform reveal.

Smith is the executive chef and managing partner at Pachinko Parlor, Disco Taco and the Crown Room. 

“I’m just trying to make sure we represent the Crown Room,” Smith said. “I want to make sure that they got a clear picture of what we do there, which is pairing offbeat cocktails with food and smells.” 

The final stop on the night was the unveiling of Oklahoma City’s new City Edition uniform. The white on white with gray trim is a complete departure from what the franchise and Nike had put forth before.  

Each of the elements on the uniforms are taken from previous years in the franchise’s short history. Those elements include the vertical OKC bar (2012 Alternate Uniforms), the short sash (2018 City Edition) and sound waves (2017 State uniforms). 

However, my favorite piece may be the belt buckle, which was worn by the very first Thunder summer league squad in 2008 and would go on to become the foundation of the team’s logo. 

“This is a unique uniform. It’s an opportunity to tell the story of our city and we’ve had a great history with our city edition uniforms,” Lewis said. “We always want to do something special and we’ve certainly had the opportunity whether it be telling the story of our Native American roots and heritage, whether it be telling the story of the bombing and connecting with the Oklahoma City National Museum Memorial. So we’ve had really rich stories to tell. This year is no different in that we have a special story to tell particularly because it’s connected to the NBA 75th anniversary.” 

Story & Photos: Michael Kinney Media

Thunder fall to lively Hornets

(Photo by Sam Murch)

By Michael Kinney

OKLAHOMA CITY — For most of the season, Russell Westbrook’s chase of the triple-double record and his team’s success coincided. The Oklahoma City Thunder’s success rate when he reaches those magical double-digit numbers made the historical ride beyond reproach.
However, the luster is starting to come off as the Thunder have dropped three of their last five games in which Westbrook earned a triple-double. The latest came Sunday afternoon, when the Charlotte Hornets beat Oklahoma City 113-101 at Chesapeake Energy Arena.
Westbrook registered his 40th triple-double of the season as he posted 40 points, 13 rebounds and 10 assists. He is now one triple-double away from tying the record held by Hall of Famer Oscar Robertson (1961-62).
But when asked what he feels about potentially tying the record, Westbrook didn’t want to talk about it.
“We gotta win,” Westbrook said. “That’s my thoughts.”
Kemba Walker scored 29 points to lead Charlotte (36-41). He shot 10 of 20 from the field and 6 of 12 from the 3-point arc. Frank Kaminsky came off the bench to post 18 points. Michael Kidd-Gilchrist added 16 points and six rebounds as the Hornets pulled within 1 1/2 games of Miami for the last Eastern Conference playoff spot pending the Heat’s night game against the Denver Nuggets.
Thunder guard Victor Oladipo scored 19 points while Andre Roberson added 12. No other player scored in double figures as Oklahoma City (43-33) dropped its second straight game. The sixth-place Thunder are 1 1/2 games ahead of the Memphis Grizzlies in the Western Conference standings.
Oklahoma City didn’t help its efforts with 24 turnovers.
“We were just making bad mistakes, bad decisions,” Westbrook said. “Starting with myself, we have to take better care of the ball.”
Oklahoma City used an 11-1 run to cut the Hornets’ lead down to 102-91. A three-point play by Cody Zeller halted the Thunder momentum.
Leading by 12, Walker drained a 3-pointer from the top of the key. Westbrook answered right back from the same location.
After getting a stop, Westbrook had an opportunity to cut the deficit, but he missed a layup in traffic. Marvin Williams then hit a pair of free throws to give Charlotte a 110-96 lead.
However, Westbrook knocked in a 3-pointer and was fouled. He missed the free throw and Oklahoma City trailed 110-99.
That was enough to put the game away for Charlotte.
“Every guy who played today contributed,” Charlotte coach Steve Clifford said. “Starters got off to a great start. … Then, really, it was the guys coming off the bench that really got the cushion there early in the fourth.”
The Hornets began the afternoon by spreading the wealth around. Nine different Hornets scored in the first half.
But it was the bench players who sparked the Hornets. Kaminsky and Marco Belinelli combined for 17 points in the first half.
“When our level of play off the bench is very high, we just play with a lot of energy,” Kaminsky said. “Then the starters can get more rest when we are playing well. If we can play like that going forward, I think we will be in a good spot.”
Oklahoma City turned to Westbrook and Oladipo to carry its scoring load. The backcourt duo had a slow start, but picked up the pace in the second quarter as they posted 34 points, but the Hornets still led 59-54 at halftime.
Charlotte picked up its defensive presence in the third quarter and took apart the Thunder. Oklahoma City didn’t score until 6:24 left in the quarter when Westbrook drove the lane and scooped in a layup.
Westbrook scored 13 straight points as he tried to take over the contest. Yet Charlotte still held a 14-point advantage going into the fourth.
“This is one of the best defensive games we played in a while,” Charlotte’s Steve Clifford said. “I know (Westbrook) had 40 and we didn’t make a lot of mistakes on him. He is such a great shot maker. He had 40, but I feel our defense on him was good.”
After the Thunder reserves cut the Hornets’ lead down to 12, Jeremy Lamb hit a string of baskets to get Charlotte’s lead back up to 21.
“It was great. We were on a string on both ends of the floor,” Lamb said. “Played good defense, did good gang rebounding. Even though Russ still had 40 and still had a triple double, we made him take a lot of shots to do it. That was good. Just an overall great win for us.”

Michael Kinney is a Freelance Writer with Eyeamtruth.com

Thunder get one more shot at Warriors

(Photo by Torrey Purvey)

By Michael Kinney

OKLAHOMA CITY — The last time Golden State paid Oklahoma City a visit, it was the biggest spectacle of the NBA season. With Kevin Durant making his first trip to Oklahoma City in a visitor’s uniform, it spawned cupcake chants that rang throughout the Chesapeake Energy Arena.
But the one indelible image that came out of the Feb. 11 confrontation was Durant standing on one side of half court going back and forth with his former teammate Russell Westbrook, who was yelling, “I’m coming. I’m coming” and Enes Kanter pats him on the chest.
It was the most exciting moment of what ended up being another blowout win by the Warriors over the Thunder. However, when Oklahoma City (40-29) hosts Golden State (55-14) Monday night at the Chesapeake Energy Arena, both teams will look drastically different than their previous confrontations. But that hasn’t changed the intensity of the contest.
“The most important thing is not worry about them,” Kanter said. “Just worry about us. If we play our game, then we’re going to be fine.”
For the Warriors, they will be without Durant, who torched his former team in each of their three wins. He is still recovering from a grade 2 MCL sprain and tibial bone bruise that has sidelined him since Feb. 28.
However, Durant will be in the building as he makes his first road trip since his surgery.
The Warriors picked up Matt Barnes to replace Durant. He has started to fit in to what the squad is doing as of late.
“He’s not a great shooter but he’s a guy who you have to honor if you’re out there defending him,” Warriors coach Steve Kerr told the Associated Press. “He doesn’t have to make shots to be effective. He does everything else so well. He’s already picked up our offense, like that. He’s been a tremendous addition.”
What hasn’t changed is how dangerous Steph Curry, Klay Thompson and Draymond Green are for the Warriors. They are the core that guided the Golden State back from a 3-1 deficit during last season’s Western Conference Finals. So the Thunder players and coaches know exactly what they are capable of, even without Durant.
“They are not much different,” Thunder center Steven Adams said. “They still pose a threat. They are really unselfish with the ball.”
Oklahoma City has also made wholesale changes since their Feb. 11 defeat. Almost two weeks later, the Thunder added Taj Gibson and Doug McDermott.
This will also be the first time against Golden State that Oklahoma City will be healthy. Kanter missed the last game with a fractured arm while Adams sat out the game before with a concussion.
Having both bigs in the lineup along with Gibson could provide the Thunder with a physical advantage they will look to use.
“When you re-post, the defender is relaxing,” Kanter said. “That’s when the bigs should bury their defender. My teammates are doing a really good job of reading that.”
But it’s defense Oklahoma City will need to make sure is on a high level. Golden State is still the No. 1 scoring team in the league.
However, one of the least noticed elements of the Thunder during its recent win streak is the defensive improvements. They are holding teams to 99 points a game over their last five contests.
On the season, the Thunder have been one of the best in not allowing opponents to take 3-pointers. They are fourth in the NBA with 24.4 3-pointers attempted by opponents. However, during their current win streak, they brought those numbers down to 20.8.
Golden State takes 31 per game.
Oklahoma City have also cut down the amount assists they allow during games. They went from 21 to 16 over the past five contents.
“We’ve made strides in a positive direction,” Thunder coach Billy Donovan said. “There are more to be made. The only thing you can do is come in here intentionally every single day and be committed and focused on how you want to play offensively and defensively and be committed to doing those things and not get to a place of complacency.”
NOTES: A report came out late Sunday night detailing from anonymous sources how upset the Golden State organization is with Oklahoma City over its treatment of Kevin Durant during the Feb. 11 matchup. According to the report, the team sources blamed Thunder officials for letting the fan base get riled up and treat Durant badly.
Michael Kinney is a Freelance Writer with Eyeamtruth.com

Thunder dismantle Kings

(Photo by Torrey Purvey)

By Michael Kinney

OKLAHOMA CITY — On March 7, Russell Westbrook scored a career-high 58 points for Oklahoma City. It was one of the best individual performances the NBA has seen this season.

However, the Thunder lost that game as the team stretched its skid to four games at that point.

Since then, the Thunder seemed to have turned the corner. While Westbrook is still the focal point, his teammates have found their roles and their contributions have increased.

That was the case in Oklahoma City’s 110-94 victory over Sacramento on Saturday afternoon at the Chesapeake Energy Arena.

“We know we have the talent to score the ball inside or outside,” Thunder center Enes Kanter said. “We just need to focus on the defensive end, play with an edge.”

Westbrook led all scorers with 28 points, making 9 of 20 shots from the field, and had eight rebounds and 10 assists. He was two rebounds away from his 36th triple-double of the season.

Westbrook was asked if triple-doubles ever cross his mind late in games when he’s close.

“I just play bro,” Westbrook said.

Doug McDermott came off the Thunder bench to score 21 points on 8-of-9 shooting from the floor. Steven Adams added 16 points and 13 rebounds.

Enes Kanter contributed 14 points as Oklahoma City won its fifth straight game and improved to 40-29. The Thunder are tied with the Los Angeles Clippers for fifth in the Western Conference.

Georgios Papagiannis led the Kings with 14 points and 11 boards.

“I’m in a rhythm right now. I started with 11 minutes and then started to get more, so I am just starting to get used to it because most of the time I have been playing for the D-League and when I got here the last few games it was a lot different,” Papagiannis said.

“So just every game and every practice I am trying to get used to the players because most of the time I had been in Reno and everything works right now.”

Skal Labissiere added 13 points and Buddy Hield scored 11 points as the Kings dropped to 27-42.

In the opening minutes of the game, the Kings looked like they might give the Thunder a fight. Led by Darren Collison, Sacramento opened a quick 10-9 advantage.

That was the last bit of hope the Kings had. The Thunder outscored them 20-9 the rest of the quarter to grab a double-digit lead.

The Oklahoma City bench continued to cause problems for Sacramento. Kanter wore out the lighter Willie Cauley-Stein in in the paint as he racked up 10 first-half points.

While Westbrook didn’t have to explode for big numbers, he made enough signature plays to leave an imprint on the game. That include draining a jumper in the final seconds of the first half to give Oklahoma City a 63-41 halftime lead.

Sacramento could never get its offense rolling. Oklahoma City’s Andre Roberson played suffocating defense on Hield. Meanwhile, Cauley-Stein, Collison and Labissiere couldn’t buy a basket.

“It’s hard to come back on a great team like that,” Hield said. “They have been playing together for a while, Russ is always great and then add the pieces of Taj Gibson and Doug McDermott, who are playing really well.

“We are a young team, so we just have to keep learning from these losses and keep getting better.”

Michael Kinney is a Freelance Writer with Eyeamtruth.com

 

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